Are you using Search Engine Opitimization on your website?
Category: Knowledge Base
Group: Best Practices
There are many ways to attract customers to your Website or Web page. One of the easiest ways to do this is to make your website visible by using Search Engine Optimization techniques (SEO). The goal is to make your website appear higher and more frequently on the search engine ratings lists. This in turn will increase the number of visitors to your site. The value will soon become clear when you site becomes highly visible very quickly.
There are several ways that you can do this. Search Engine Marketing (SEM) has become the buzz word for internet marketing. Well known companies that offer these services for free or paid are Google and Yahoo. Many clients also choose to have SEO companies who offer services who will target paid listings only.
Another way to increase traffic to your website is by having links to other websites. This technique can help to establish your expertise in your chosen field. Make sure that the links are relevant to your industry so that search engine crawlers will look at the contents of the link and the text in the URL itself.
Always remember that you have to answer these questions to find out the best approach:
1) The purpose of your website
2) Who are potential visitors
3) Who are my competitors
Once you have answered these questions, you will be well on your way to making your website search engine friendly thus resulting in more traffic!
(Publish Dt) 11/01/2010
Buzz: Search Engine Optimization, SEO,Search Engine Marketing,search engine friendly,SEM