What is Demand Generation? 
Category:  Knowledge Base 
Group:  Best Practices 

Demand Generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business to business, business to government, or longer sales cycle business to consumer sales cycles, demand generation marketing multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales marketing process.

There are multiple components of a stepped demand generation process that vary based on the size and complexity of a sale. These components include:

• Building Awareness
• Positioning Relevance
• Supporting Validation
• Mitigating Customer Evaluation

(Publish Dt) 10/23/2010
Buzz: Demand Generation,demand generation marketing,sales marketing