What is Sales 2.0?
Category: Knowledge Base
Group: Best Practices
Sales 2.0 – Customer Relationship Management (CRM) is a broadly recognized, widely-implemented strategy for managing and nurturing clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. In this respect, Sales 2.0 is not only about Sales but also Marketing.
The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce costs of marketing and customer service.
Once simply a label for a category of software tools, today, it generally denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.
These sales management tools have been shown to help companies attain these objectives:
- Streamlined sales and marketing processes
- Higher sales productivity
- Added cross-selling and up-selling
- Improved service, loyalty, and retention
- Increased call center efficiency
- Higher close rates
- Better profiling and targeting
- Reduced expenses
- Increased market share
- Higher overall profitability
- Marginal costing
(Publish Dt) 10/23/2010
Buzz: Sales 2.0,customer relationship management,CRM,sales management tools,marketing,sales